The iGaming industry, which encompasses online casinos, sports betting, poker, along with other forms of internet gambling, has exploded exponentially recently. A significant driver on this growth is online marketing, a performance-based marketing model where affiliates (marketers) promote iGaming brands and earn commissions based on the traffic or
The digital advertising landscape is increasingly dominated by programmatic advertising, a method that automates the buying and selling of online ad space. At the heart of this ecosystem are two critical components: dsp vs ssp advertising. Both play essential roles in connecting advertisers with publishers, nonetheless they operate on opposite side
In today’s digital age, businesses rely heavily on online marketing to reach and engage with their audience. But how do companies determine their digital marketing efforts are effective? The answer lies in what is digital marketing analytics. This field has evolved into an important component of marketing strategies, providing businesses using th